In today’s fast-paced digital world, texting has become an essential tool for staying connected with potential customers and maintaining business relationships. However, many people struggle with how to text about their business without coming across as salesy, spammy, or awkward. This often leads to hesitation or avoidance when it comes to following up, which can result in missed opportunities. The good news is that with the right approach, you can text your contacts in a way that feels natural, helpful, and engaging. In this guide, we’ll explore how to text about your business confidently while keeping the conversation genuine and pressure-free.
1. Start with a Personal Connection
Good Example: “Hi [Name], I hope you’re doing well! I remember you mentioned [something personal or specific to them], and I thought of you when I was working on something exciting with my business.”
Spammy Example: “Hi [Name], I’m with [Business Name] and we have a great offer for you today! Don’t miss out on this limited-time deal.”
Why It Works: Starting with a personal connection shows that you’re genuinely interested in the person, not just in selling something. It makes the conversation feel more like a friendly chat rather than a sales pitch.
2. Be Clear and Honest About Your Intentions
Good Example: “I’m reaching out because I think you might really enjoy [specific product or event]. I wanted to see if you’d be interested in giving it a try or learning more about it.”
Spammy Example: “You NEED to try this product now! It’s the best thing ever, and everyone’s talking about it!”
Why It Works: Being clear and honest about why you’re contacting them removes any guesswork. It’s straightforward and respects their time, which builds trust.
3. Follow Up Without Being Pushy
Good Example: “Hi [Name], just wanted to follow up on my last message. No pressure at all, but I’d love to hear your thoughts when you have a moment.”
Spammy Example: “Why haven’t you responded yet? This is a great opportunity, and you’re missing out!”
Why It Works: Following up in a casual, no-pressure way keeps the conversation open without making the other person feel cornered or guilty for not responding immediately.
4. Offer Value Instead of a Hard Sell
Good Example: “I wanted to share a quick tip I’ve found really helpful related to
. It’s made such a difference for me, and I think you might find it useful too!”
Spammy Example: “Buy this now before it’s too late! You won’t regret it!”
Why It Works: Offering value, whether it’s a tip, advice, or helpful information, shows that you’re interested in helping them, not just making a sale. It positions you as a resource rather than a salesperson.
5. Ask for Feedback Instead of a Commitment
Good Example: “I’d love to get your feedback on
. Have you had a chance to try it yet? If not, no worries—just curious to hear your thoughts when you do!”Spammy Example: “Let me know when you’re ready to buy. I can help you place the order.”
Why It Works: Asking for feedback invites a conversation rather than a transaction. It gives the other person a chance to share their thoughts and keeps the dialogue open-ended.
6. Respect Their Space and Time
Good Example: “I know you’re busy, so I won’t take up too much of your time. Just wanted to drop this quick note and I’m here if you have any questions!”
Spammy Example: “This will only take a second of your time! You need to check this out right now!”
Why It Works: Acknowledging that they might be busy shows respect for their time. It also signals that you’re not expecting an immediate response, which makes the interaction feel more considerate.
7. Close with a Friendly Invitation
Good Example: “If you’re ever interested or have any questions, feel free to reach out! I’m here to help whenever you need it.”
Spammy Example: “Let me know as soon as possible so we can get you started right away.”
Why It Works: Ending with an open invitation instead of a demand leaves the door open for future communication. It also reassures them that they can come to you on their own terms.
Final Thoughts
Texting about your business doesn’t have to be awkward or pushy. By focusing on building genuine connections, offering value, and respecting the other person’s space and time, you can follow up in a way that feels natural and authentic. Remember, it’s all about creating a conversation, not just closing a sale. With these tips, you’ll be able to text about your business confidently and effectively, without falling into the trap of being salesy or spammy.
