Today, let’s dive into the “Magic 100.” Don’t run away just yet!
Ty Cobb holds the highest batting average of all time. A batting average represents the percentage of at-bats where a hitter gets a hit. While fans often use this to estimate a player’s likelihood of getting a hit, it’s an average, meaning there will be games where the hitter exceeds expectations, falls short, or hits the average. Cobb’s average was .3662. He was at bat 11,440 times and got a hit 4,189 times, with only 117 home runs.
This means the greatest batter of all time only hit the ball 33% of the time, and only 1% of his hits were home runs. He missed 66% of his attempts.
What is the Magic 100 Strategy?
THE QUESTION: Are you willing to miss the ball 66% of the time? Can you get your brand in front of 100 people every 90 days?
When I started in direct sales, I had a unique method to stay motivated. I would call people while cleaning my house, wearing 10 bangles on my wrist. Each time I talked to someone, I would move a bangle to the other wrist. At the end of the day, the whole set would swap. You could do this with one bangle, five bangles, or go wild with 10. This method multiplied the number of times I got my product info in front of people without feeling pressured to sell every time. It relieved the anxiety of thinking my batting average needed to be 100%.
How the Magic 100 Can Improve Brand Recognition
This method multiplied the number of times I got my product info in front of people without feeling pressured to sell every time. It relieved the anxiety of thinking my batting average needed 100%. THE ONLY REQUIREMENT IS TO TELL SOMEONE THAT YOUR BRAND EXISTS.
That’s it. You don’t need to sell them anything or give them your card. You need to let them know the brand exists.
Examples:
- Social Media Post:
- I made a post on my personal page, and 5 people liked it. That counts.
- Casual Conversation:
- I called my mom, and she asked how I was doing. I told her I was now selling products as a side hustle. That counts.
- Engagement at Events:
- I held a party, and 4 people engaged in posts or showed up. That counts.
- Day-to-Day Interactions:
- I went to the post office to mail out samples, and the person asked why the box smelled good. I explained it was because of my products. That counts.
Keep a tally over the next 90 days of how many people you tell about your brand. Track it on your phone or in a small notebook in your bag. See how quickly you can reach 10, 25, 50, 75, or 100 people.
