When you’re passionate about your products, it’s natural to want to share them with everyone. But how do you start those conversations without coming off as pushy or salesy? The key lies in identifying who in your life might genuinely benefit from what you offer. This blog will guide you through creating a “Who Needs (INSERT SOLUTION)?” list, reaching out in a friendly way, and keeping the connection genuine.
Step 1: Creating Your List
Think about the people in your life who might appreciate or need the solutions you offer. Don’t limit yourself to just close friends and family—consider your coworkers, neighbors, your kids’ teachers, or even acquaintances from the gym. For instance:
- Coworker: They’ve mentioned how stressed they’ve been lately. Maybe a calming lotion or essential oil could help.
- Neighbor: They love gardening and might appreciate an all-natural bug spray.
- Teacher: After a long day with kids, who wouldn’t love a relaxing bath soak?
Start jotting down names without worrying too much about whether they’ll buy something. The goal is to think broadly about who could benefit from what you offer.
Step 2: Reaching Out in a Friendly Way
Once you have your list, it’s time to reach out—casually and without any pressure. Here are some examples:
- Good Example: “Hey [Name], I recently tried this and thought of you because [reason]. If you’re interested, I’d love to share a sample with you!”
- Bad Example: “I’m selling , and you should buy it because it’s amazing and everyone loves it!”
The first approach is personal and thoughtful, while the second feels pushy. Your message should come from a place of genuine care, not from a need to make a sale.
Step 3: Keeping the Connection Genuine
After you’ve reached out, listen to their responses and be respectful of their interest level. If they’re curious but not ready to buy, offer more information without pressure. If they’re not interested, that’s okay too! Maintaining a genuine connection is more valuable than making a quick sale.
Creating a “Who Needs (INSERT SOLUTION)?” list is about identifying those who could benefit from your products and reaching out in a natural and caring way. By keeping the conversation focused on helping, you’ll build relationships that are meaningful and beneficial to your business.
