Sasha Sweder

Marketing and communications

My work covers university recruitment, paid brand content, publishing, and independent sales leadership.

Helped fill all 120 program spots through a coordinated university recruitment launch.
Built and led a 2,500+ member independent sales organization that generated $18M+ in cumulative sales.
Wrote and published This Doesn’t Make Me an Expert, a practical guide drawn from my business experience.

What I do

I work out what an audience needs to know, then write and organize the materials that help them take the next step.

My top projects

UCCS TRiO SSS: Recruitment and Program Communications

Multi-channel recruitment messaging + $6,000 print initiative (postcards + brochure).

Brand Content and Product Storytelling

Product storytelling across paid collaborations, platform-monetized videos, and independent consultant content.

Published Book: This Doesn’t Make Me an Expert

Turning firsthand business experience into an accessible nonfiction book, from manuscript to revised edition.

How I work

Planning and follow-through

I write for the people who need the information and adapt it for each channel. I also build trackers and instructions so the team can keep the work moving.

Tools and strengths
Copywriting and editing · Content strategy · Social media · Email communications · Canva · Excel · SharePoint · Campaign tracking

Have a role in mind?

I’d be glad to hear about your team.